Example: http://mydomain.com/?utm_source=google&utm_medium=cpc&utm_term=my+keyword&utm_content=ad+description&utm_campaign=campaign+name

(replace red text with your specific campaign parameters)


NOTE: If your URL already has a query string parameter and the "?" is present, start the UTM parameters with "&"



Required Tracking for ALL Campaigns

UTM_Source

UTM_Medium

UTM_Campaign


Optional for ALL Campaigns / Required for PPC Campaigns

UTM_Content  

UTM_Term

UTM examples for each parameter

Campaign Source (utm_source)

 Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google

Campaign Medium (utm_medium)

 Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc

Campaign Term (utm_term)

 Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes

Campaign Content (utm_content)

 Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)

 Required. Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale




GA URL Builder:  https://support.google.com/analytics/answer/1033867?hl=en