Example: http://mydomain.com/?utm_source=google&utm_medium=cpc&utm_term=my+keyword&utm_content=ad+description&utm_campaign=campaign+name

(replace red text with your specific campaign parameters)

NOTE: If your URL already has a query string parameter and the "?" is present, start the UTM parameters with "&"

Required Tracking for ALL Campaigns




Optional for ALL Campaigns / Required for PPC Campaigns



UTM examples for each parameter

Campaign Source (utm_source)

Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google

Campaign Medium (utm_medium)

Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc

Campaign Term (utm_term)

Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes

Campaign Content (utm_content)

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examplesutm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)

Required. Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

GA URL Builder:  https://support.google.com/analytics/answer/1033867?hl=en